Supplier Spotlight

How many orders has Airbus received for its ACJ320neo family - which comprises the ACJ319neo and ACJ320neo?

Join our
LinkedIn Group

Image Map


« back to listing


Max Pardo, co-founder and managing director of LightBox, reflects on trends in 3D visualization


What visualization technologies are available?
There are several technologies available, providing different visualization solutions for clients. The most commonly used now include traditional still renderings and animations, interactive real-time presentations, and immersive presentations with virtual reality goggles.

Real-time technology is useful because it provides instant visualization of results and changes that you get as you walk through different scenarios. Possible disadvantages could be related to hardware requirements and the inability to obtain realistic and convincing results.

Traditional methods of producing stills or animations entail complex processes and can require a lot of testing to reach the desired result. However, these technologies are often the most popular with clients, who are likely to prefer the traditional approach.

Which technologies are gaining and waning in popularity?
Real-time presentations are gaining in popularity, because they allow you to walk through a very realistic 3D environment. At LightBox, we have developed CBox, a real-time configuration tool for web, mobile and desktop applications. It offers the possibility of implementing a 3D real-time walkthrough, including the ability to change the layout, materials, seats and lighting.

There are plenty of technologies, including virtual reality goggles, that go hand-in-hand with real-time presentations. It is possible that we will be able to see almost any presentation within a virtual immersive environment in the near future.

What are the main challenges you have to face?
One main challenge is staying up-to-date with the latest technologies and dealing with the costs of development and implementation. Other challenges include hardware amortization due to fast changes, and training our staff on the new technologies, as well as dealing with adaptation and resilience to change.

Are consumer trends such as the popularity of social media and smartphones affecting your business?
I believe that they lead to opportunities. Smartphones and tablets allow us to evaluate how to develop products for customers that are already using these types of devices. Our CBox Mobile applications for iOS and Android are good examples of how you can find the way to offer solutions by analyzing customer trends.

How can your visualization tools be tailored for different OEMs/completion centers?
Our business is focused on bringing solutions to customers; with our programming skills we customize the product to our clients’ needs.

We offer customizable tools with the different CBox applications (web, mobile and desktop). For example, we program functionality, look and feel features, as well as configurable elements, according to our clients’ requirements. The end result is a configuration tool with a customized cover page, logos and reports made by the application itself, as well as a unique set of configurations for each aircraft.

How are you making your technology easy to use?
We focus on creating easy navigation and an extremely intuitive user interface. The communication between the user and the software is the key.

How quickly are visualization technologies evolving?
The pace is extremely fast. A couple of years ago, you couldn’t imagine real-time rendering being used in any other field than gaming, with a pretty unrealistic view. In contrast, nowadays you are able to see impressive realistic outputs rendered in real time, within an immersive environment using comfortable and appealing reality goggles.

How do you see visualization technologies evolving?
The new, appealing and more comfortable virtual reality goggles are setting new standards. Most of the virtual reality developers are going to launch their devices commercially in the first quarter of 2016.

We anticipate very fast development for such devices in the next couple of years, with new processors that will speed up rendering, output finer resolutions and generate a frame rate for a smoother navigation.

Our range of products is condensed in a well-defined development road map, where we strive to provide updates and new functionalities released on a regular basis.

September 11, 2015




Airlander 10

Airlander 10

Explore the design created by Hybrid Air Vehicles and Design Q for the Airlander 10’s passenger cabin



Take a look at the CRJ700 interior design created by Yasava Solutions for Aura, a private airline launching in 2019


Your email address:

Read Latest Issue


Christi Tannahill, senior vice president of interior design and engineering, explains how customer input informs every stage of new product development at Textron Aviation
Click here to read more

Shannon Gill, director of business development at ‎MSB Design, outlines key trends for 2018 and shares details of upcoming innovations
Click here to read more

The latest addition to Aerion’s board of directors, Gulfstream and Bombardier veteran Bryan Moss, gives an update on the AS2 supersonic jet development program.
Click here to read more

Raphael Affonso, design lead at EAST, Embraer’s in-house seating company, discusses the future of business jet seating
Click here to read more

Dave Ogle, owner of JetPedic, explains how the company’s aircraft mattress beds, and related products, respond to industry requirements
Click here to read more

Supplier Spotlight

Supplier SpotlightClick here for listings and information on leading suppliers covering all aspects of the business jet interiors industry. Want to see your company included? Contact for more details.

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the business jet interiors community? Good or bad, we'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to

Submit your recruitment ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email