Following the acquisition of Satcom Direct by Gogo Business Aviation, the unified company’s CEO, Chris Moore, has announced Gogo as the new brand identity for the connectivity specialist.
The newly crafted Gogo identity and logo are designed to capitalise on the brand heritage of both companies while simultaneously reflecting the expanded business. The new identity blends the familiarity of the Gogo name with the Satcom Direct blue.
“The new brand represents how we can provide a seamless connectivity offering to our customers wherever they fly,” said Chris Moore, CEO, Gogo. “In an increasingly complex connectivity landscape, the brand reflects our contemporary approach to delivering a diverse portfolio of connectivity solutions to all sizes of aircraft from a single resource. For resilient connectivity, owners and operators can maximise years of experience and knowledge with one phone call to acquire, manage and support all their connectivity requirements.”
“We chose to keep the Gogo name with its dynamic spirit, albeit without the Business Aviation tag, and we’ve mixed it with the familiar blue from SD,” Moore continued. “It is a simple but powerful representation of what we offer. It’s an important step and we know our clients will appreciate what it stands for as we enter an exciting new chapter going forward.”
To ensure transparency and reduce customer confusion, the military/government business division will retain the SD Government brand, as will the SD Data Center, located at the Melbourne (Florida) facility, the former headquarters for Satcom Direct. “These are both Gogo group companies but have very specific markets that are familiar with these names, which is why we are choosing to maximise this familiarity,” added Moore.
The new branding will be integrated across the product platforms, marketing and business collateral over the next few months. Effective immediately, the corporate identity will be showcased at industry events across the globe.
