ELeather has launched a new collection, New Romantic, featuring soft pastel shades drawing on things of natural beauty such as urchins, pearls, shells and thistles.
The collection is based on the company’s leather product, which it said contains up to 55% recycled content and is created through a clean manufacturing process.
The New Romantic range is suitable for trains, buses and aircraft, among other applications. It can be embellished through embossing, stitching, perforation and printing.
“The range is sentimental, unisex and dreamy,” said Nicky Fox, head designer at ELeather. “It has a slight shimmer so colours shift in the light like the intricate surface of a seashell. The hero colours Pearl, Thistle and Urchin are a little hazy with iridescence, reflecting trends seen in purple and lilac.”
“The range has been compiled to reflect emerging trends – consumers want these tones, these textures and this commitment to sustainability,” she added. “Together, it’s a winning proposition we think designers and brands will love.”
“The range builds upon our previous trend collections, which are all aimed at changing perceptions over what’s possible with a leather look,” continued Fox. “The days of muted, corporate-looking tones being the default setting are no more, and through offering greater choice we are empowering brands to expand their creative horizons, while increasing use of recycled materials.”
The New Romantic collection is the latest in a series of ranges designed to pick up on emerging consumer preferences. Previous ranges include Tactile Neutrals, Eco Brights, Ancestral Dark and a metallic range.
