Scott Group Custom Carpets is drawing on classical elements with a contemporary perspective for its new Vienna collection. The range was inspired by the Vienna Secession, an Austrian artistic movement of the late 1800s. The movement, which spanned from art to architecture, is often characterized by the application of Art Nouveau traditional motifs in a modern and stylized form.
Taking cues from asymmetrical shapes, mosaics and stained glass, along with abstract shapes based on botanicals, the collection ranges from soft textures to “artistically distressed looking” patterns. Another influence is Japanese wood block printing, which can be seen in the construction techniques and, more subtly, in line weights throughout the designs.
“We were drawn to the curvilinear and organic forms of the architecture of the time,” said Jessica Courtright, senior marketing designer at Scott Group Custom Carpets. “We were able to take some classic decorative elements and reinterpret them with a simplified and more modern aesthetic.”
The palette consists of “winter” white, blush taupes, wheat and warm browns, with metallic silk accents. The collection was created by Scott Group at its design and production facility in Grand Rapids, Michigan, USA, using 100% New Zealand wool, Merino wool and silk.
