Bombardier has introduced Toto Wolff – team principal, CEO and co-owner of the Mercedes-AMG Petronas F1 team – as its worldwide brand ambassador. Wolff has used Bombardier jets for many years, in travelling between business and motorsport engagements globally.
With this long-standing experience in hand, Wolff will support Bombardier through a range of activities and touchpoints.
“Toto is a visionary leader and entrepreneur who embodies the spirit of innovation, excellence, performance and competitiveness that have all become synonymous with Bombardier business jets around the world,” said Éric Martel, president and CEO, Bombardier. “We are particularly proud that Toto’s discerning eye and quality-driven mindset have led him to deepen his ties with Bombardier through this agreement. We look forward to showcasing our capabilities and continuing to promote the Bombardier brand around the world.”
“As a full-range Bombardier customer for over 15 years starting with the Learjet and Challenger series through to the Global 6000, I appreciate and admire the exceptional level of quality and ceaseless innovation Bombardier stands for,” said Wolff. “Bombardier shares my drive for high performance, often facilitating it, and I’m looking forward to drawing on my experiences as I represent this fantastic brand around the world.”
Wolff will support Challenger and Global business jet products – including the Challenger 3500 super-midsize jet, and the Global 8000 flagship aircraft – as well as initiatives such as Bombardier’s recently unveiled EcoJet research project.
Wolff will also serve to highlight Bombardier’s expanding worldwide service centre network, which recently celebrated growth milestones in Singapore and Melbourne, Australia, and is poised for further inaugurations this year alone in London, UK, and Miami, Florida. More specifically, Wolff will focus ambassadorial duties around the service network’s turnkey refresh, refurbishment and upgrade offerings that are now available in more places, following facility openings and enhancements.
A former racing driver turned investor, Wolff started his career by founding a tech-focused venture capital firm in Austria. He entered F1 with an ownership stake in the Williams F1 team in 2009, before acquiring a 30% stake in the Mercedes-Benz works team in 2013.
